Role
Team
Timeline
Build trust with verified onboarding.
Increase engagement via AI-driven content personalization.
Enable monetization with Web3-powered transactions.
Drive growth through referral-based incentives.
Key insights:
78% preferred a verified platform for safety.
65% wanted better content curation.
50% found Web3 features complex and needed simpler interfaces.
We identified three primary user personas based on research insights:
Verified Student/Professional: Seeks secure networking.
Community Builder [Influencers]: Wants efficient group management tools.
Crypto Enthusiast: Looks for easy Web3 transactions.
Applied insights from LinkedIn (verified users), Facebook Groups (community engagement), and Web3 social networks to refine Qoneqt’s positioning. This resulted in a more engaging and trusted user experience through strategic feature enhancements.
How We Applied These Learnings:
Strengthened the verified sign-in process for security.
Enhanced AI-powered content recommendations to boost engagement.
Simplified Web3 onboarding for easier crypto gifting.
Integrated AI moderation tools to improve discussion quality.
Revamped the platform’s overall experience, ensuring seamless access to verified sign-in, groups, channels, refer & earn, and Web3 crypto gifting with a user-friendly structure.
Observed Results:
Users navigated core features more seamlessly, leading to increased engagement.
Improved discoverability led to fewer user drop-offs.
More active participation in groups and channels.
Web3 features saw an uptick in adoption post-redesign.
Security First
Verified sign-in using national ID and admin approval.
User-Friendly Onboarding
Clear guidance reduces friction for new users.
Web3 Simplification
Onboarding flows make crypto gifting intuitive.
Community-Centric
Groups and channels drive engagement.
AI-Powered Personalization
Smart recommendations keep content relevant
Scalability & Accessibility
Ensuring a seamless experience across devices.
Wireframes
Some desktop visuals...
Contributed to the UI team in creating a scalable UI system with reusable components.
Pitched and implemented Dark/Light mode for better user experience.
User & Business Metrics
Early adoption showed a rise in user registrations.
Groups and channels saw higher participation levels post-launch.
Web3 transactions gained traction among early adopters.
To ensure a smooth rollout of Qoneqt's AI-powered and Web3-integrated features, I created a structured launch checklist involving cross-functional stakeholders. This helped align support, marketing, and data teams while preparing the product for scale and impact.
Balancing Security & Usability: Designing strict verification without disrupting user flow was a key challenge.
AI-Powered Engagement Matters: Personalized feeds increased retention, proving AI-driven content discovery is crucial.
Web3 Needs Simplification: Users embraced crypto gifting when presented in an intuitive way.
Agile Methodology Works: The 6-month sprint required rapid iteration and constant cross-team collaboration.
